Azao has designed for its clients market-based solution to fight poverty both in developed and emerging countries.
We provide various types of services ranging from:
- Market research and insight generation: how to understand low-income consumers behaviors and aspirations
- Product development: how to co-create products and services with the communities
- Distribution network: how to leverage existing informal distribution network or how to create new distribution channel to reach low-income consumers
- Marketing strategies: how to implement innovative marketing strategies to address the needs of low-income consumers
- Impact assessment: how to measure social impacts
To know more about our tools, process and experience: david.menascé@azao-conseil.com